Design: Anna Rufova
Project Type: Concept
Packaging Contents: Soda
Packaging Substrate / Materials: Plastic, rubber
Printing Process: Screen printing
RainDrop is a new soft drink format with vibrant flavors in a colourful umbrella-styled package. It comes with a reusable metal cocktail straw which becomes the shaft of the umbrella.
It doesn’t matter if you are sad or it is just a rainy day. You can make everything around shine with bright colors. Be cheerful with RainDrop!
Now that it’s raining more than ever
Know that we’ll still have each other
You can stand under my umbrella
You can stand under my umbrella!!!
The RainDrop brand concept targets for those who carres about ecology and tries to minimize own negative impact on environment. There are two possible package formats: doypack and shaker.
The doypack is made of biodegradable plastic.
The shaker is designed for multiple use. And the reusable metal straw attaches to the bottom. A usual screw-on plastic cover is replaced with the rubber plug, which is tightly pressed with rainbow colored rubber bands. The shaker can be easily opened by pulling up this rubber plug and moving it aside.