Location: United Kingdom
Project Type: Produced
Client: Whisky Is The Limit
Product Launch Location: Switzerland
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Whisky Is The Limit is an independent whisky bottler based in Geneva, Switzerland. The brand began as an online resource that shared stories, travel logs and whisky tastings, and quickly grew a loyal following on social media. Thanks to the strong relationships established with distilleries and influencers over the course of many field trips, it was a natural next step to start selecting and bottling their own whisky casks.
We were tasked to rebrand the business from top to bottom, and disrupt the conservative visual codes of the category to highlight a more fun and upbeat character of whisky, with the ultimate goal of making it an inclusive drink that knows no boundaries of age, gender or status.
Key design features:
- A new logo system now composed of a full name and acronym with custom hand-drawn lettering, and an original pyramid logomark that encapsulates the meaning of the brand name.
- The brand identity was completed with the choice of Sang Bleu Kingdom – a striking typeface made by Swiss Typefaces – as the lead brand font, and a broad colour palette of pastel tints rarely associated with the whisky category.
- Every label is fully illustrated with abstract landscapes inspired by the Scottish countryside and a unique spirit animal picked from local myths and legends that embodies the character of that particular whisky.
- It was paramount to work in close contact with Imoco Group in northeast Italy in order to achieve the desired premium finish of the labels. We chose Arconvert’s Picasso X-Dry, a heavyweight paper label with a finely granular surface, and digital printing to highlight the colour shades of the background illustrations. The spirit animal silhouette jumps out of the label thanks to a raised spot glitter UV coating.
- Whisky Is The Limit has successfully launched 7 bottlings in the Swiss and French markets with plans for export to other countries.
It disrupts the conservative visual codes of the category to highlight a more fun and upbeat character of whisky, with the ultimate goal of making it an inclusive drink that knows no boundaries of age, gender or status.