Co-founder: Paul Marcucilli
Co-founder: Camila Drozd
Location: United States
Project Type: Produced
Client: B.T.R. Bar
Product Launch Location: United States
Packaging Contents: Superfood Protein Bars
Packaging Substrate / Materials: Aluminum Film, Paper Box
The world doesn’t need just another bar, the world needs BETTER. B.T.R. Bar is a new-to-market nutrition bar that’s raising the bar, literally. Filled with purpose-driven superfoods and adaptogens to fuel your AM to PM, B.T.R. Bar is a snack that’s truly got your back.
We gave the brand a modern and compelling look to help break through a crowded category and appeal to B.T.R. Bar’s target consumer looking for more than just your average bar. The design speaks to the boldness and optimism of the company’s mission to help you snack better to live better, aka B.T.R., while highlighting the flavor and unique functional benefits.
Each flavor packaging utilizes a specific color palette to represent the time of day the bar is meant to be eaten, and unique patterns in the shadow of the logo are indicative of the functional benefits the bars provide.