Design: Pavement
Location: United States
Project Type: Produced
Client: Floro Cannabis
Product Launch Location: United States
Packaging Contents: Cannabis
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping

Designed by Pavement, Floro is a new cannabis brand named and created to represent the “gold standard” of ultra premium cannabis in California. The name Floro combines “flora” to represent the cannabis plant, and “oro” to represent the “gold standard”. With intricate and lush gold and black foil stamping details, this package is a sensory experience to behold from purchase through consumption. The overall presentation and brand tone signal to the customer that Floro represents quality, luxury and attention to detail.