Storypoint: Where the Story Begins

Makers & Allies

1147 Marsh St, San Luis Obispo, CA 93401, USA

Design: Makers & Allies
Location: United States
Project Type: Produced
Client: Storypoint Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, foil stamping, embossing

During the course of any ordinary evening, it’s the moment the bottle of wine is opened that the story begins. Storypoint Vineyards makes wine that serves as the catalyst for great stories you’ll tell for years to come.

Our goal with this rebrand was to modernize the package while maintaining some consistency with the original label in order to maintain brand recall. We took inspiration from the rich blue color and script font, enhancing both with custom illustrations, gold foil, and an emboss to establish a strong design system that could be extended across multiple SKUs. Paired with a new unique label shape, Storypoint has an iconic shelf presence.