Design: Makers & Allies
Location: United States
Project Type: Produced
Client: Bristols Cider
Product Launch Location: United States
Packaging Contents: Cider
Packaging Substrate / Materials: Aluminum
Printing Process: Digital printing
Neil Collins is an OG of the Paso Robles wine industry, working (more than) full time as the winemaker at Tablas Creek and Lone Madrone. Bristols Cider is his side hustle, a passion project and an homage to his upbringing in Bristol, England–quintessential cider country.
Our rebrand for Bristols was inspired by Neil’s rebellious spirit and the cider’s marked departure from the simple and overly sweet offering all too readily available in the US. The hand-drawn wordmark is a nod to the old Bristol buses in England, meant to be iconic and instantly recognizable in the competitive cider market. The packaging itself was chosen intentionally, to give the brand legs to run within the off-premise market. Overall, the rebrand mixes the past of the cidermaker with a promising future for the beloved always dry, never sweet, hard cider.