Design: Studio La Regina
Project Type: Produced
Product Launch Location: Italy
Packaging Contents: Pink Salt
Packaging Substrate / Materials: Plastic bag
Pink Himalayan Salt is a type of rock salt extracted from the pristine mines of Pakistan. Its crystals are colored with all shades of pink, from white-pink to dark orange.
Studio La Regina has chosen to create a packaging with a large transparent area to show the beautiful colors of this particular salt. So, in the overall design, the salt itself forms the base of the mountains from which the pink salt is extracted. The package is illustrated all around with the profile of the mountain peaks in pink shades over a clear pink sky.