The Shine Wine Collection


Design: Katerina Theodosiadou
Location: Greece
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Wine Packaging
Packaging Substrate / Materials: Glass bottle, Paper box

Veneti winery is a small family winery, whose wine originates from the privately owned vineyard.

For Veneti winery, we designed bottles for White, Red and Rosé wines. The new wine bottles were named The Shine, an eccentric name for a product that stresses out its diversity and particularity. The White Shine wine is made from the variety Sauvignon Blanc, The Red Shine wine is made from the variety Merlot and The Rosé Shine wine is made from the variety Syrah.

The logo captures a square shape and inside: the vineyard, cellar and wine and a little sparkle. The colour palette we used is derived from the colours of wine. Used shades of gold for white wine, red shades for red wine and rosé shades for rosé wine.

The concept is inspired by modernist forms and shapes. The concept for packaging was to create a visual system that is based on nature, supplemented by clean, classical typography. Every label features one colour of the main abstract form reflects on the flavours. We wanted to create an elegant, different packaging with a strong character.