Posted on

Derrick Lin


Design: Abdelrahman Khaled
Location: Egypt
Project Type: Produced
Client: Youssef Atwaa
Product Launch Location: Egypt
Packaging Contents: Printing materials
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

Atwa is an Egyptian Interior designer who offers a really unique interior design. His work was like his grandfathers, the pharaohs. Remarkable designs for every brand or client he worked for. So our personal identity should have the same great vision.

Our logo design was so minimal and strong to form a great concept. The great pyramid in our unique mark which was designed to be like an “A” letter and if you flip it vertically it will be like “Y” letter in “Youssef”, the our second and third pyramid in our typeface in two “A” letter. All this to form our brand like a fourth great pyramid.

Our personal branding was designed to reflect his culture and his legacy inspired by his great grandfathers, the great pharaohs. So after a lot of ideas we came up with this elegant, modern, strong patterns to express our vision to reflect our unique identity. with our modern pantone colors to reflect our gold culture and the great ancients. It was really an honor to design such identity to make a new slogan, A new history to design.