Design: Priscylla, PSNDesign
Location: Brazil
Project Type: Produced
Client: Brasgroup
Product Launch Location: Brazil
Packaging Contents: Dog Snacks
Packaging Substrate / Materials: Metallized BOPP
Printing Process: Flexography

Call your puppy here, he will like to see this project. JUST packs of snacks, snacks for dogs and cats.

Snacks for dogs and cats. They are extremely healthy snacks, without preservatives, 100% natural, it’s just protein. Ideal for those pets that can’t eat junk but who like a snack and have a merry-go-round.

Our campaign was to create a packaging that showed the real protagonist: proteins. The flavors produced were: chicken breast, chicken steak, duck steak, Himalayan cheese, chicken cubes and duck cubes.

For Just packaging, we opted to use the Stand-up Pouch style together with a central window on the packaging to facilitate the visualization of canine snacks. Molding was done in aluminum pouch to ensure that the product maintained its crispness, flavor and shelf life for longer, increasing the shelf life of the products. A zipper was also added to facilitate the closing of the packages during the use of the snacks by the owners of the pets.

JUST packaging has small differences between each flavor but maintains a common visual pattern across the Just line. It was essential to create a visual unit of the line so that the customer understands that it is the same product with variations in flavor.

What’s Unique?
The packaging follows a clean, elegant and modern creative line. This output was fundamental to create a look that represented that the product is 100% natural, without preservatives. With a clean look this idea is easily perceived by the consumer.

In Just Snacks packaging, the visual unit between the flavors will be the use of the protein plate in the same position combined with the window and important information in the same locations. This way it is easy for the consumer to identify the different products, different flavors of the same product line.