Design: Katerina Theodosiadou
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Milk
Packaging Substrate / Materials: Papper Box
Printing Process: Digital printing
Moo Milk is a milk product.
The goal of the company is to offer tasty products with the same care and devotion, and with the highest possible standards, in order for Moo milk products to maintain their status as first choice products consumers forever!
The logotype was created in the form of a stylized black spot and playful font. The typography of the logo has also been developed to fit the same cow pattern style. A simple packaging design that highlights the product as much as possible.
The packaged bottle standing on a shelf next to the other dairy products it is different. The bottle has stylized blue, green spots appearing along the bottle. The technology of it is perforated paper with sticky spots. We also designed the packaging of baby milk, yogurt and yogurt with flavours.
The products were created for that stood out from all of the pre-existing competitors on the market. The packaging study and material is different from the standards as it has been designed to be 100% recyclable materials. Colour palette is dark blue and white, we have added green, as these colours symbolize nature.
Packages are presented in white and black versions, white version, standard fat content of products in black version, high fat content. The idea of this concept is aimed at the visual perception of a person, so that when you come to the store you can understand the percentage and fat content of the product.