Zhivoduct

Design: Darya Lugovskaya
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Leonid Slavin, Evgeny Razumov
Packaging Contents: Milkshake
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Liveducts (or Zhivoduct) — a tribe of living (come to life) products that entered into a battle with alien cow floods. The concept of packaging is wall, practical rock graphics. It is designed to capture key moments of the “history” of the Great Battle. The main characters become, and the rest of the information is already placed around them. It should be noted that the dynamics and life do not end with the face of the bank, but continue on the back. A boring verst with additional characters will not scare away the buyer with a lot of information. Not at all. Such a can will want to be considered for a long time and studied, read, twisted in hand. Ultimately, keep on your shelf. To distinguish the flavors of a fruit and milk drink, an illustration is used (three flavors are presented: pinot colada, mojito with strawberries, banana) — characters who fight or run away (like pineapple and coconut). For additional coding, different colors are used that resemble taste.