Design: Tanya Dunaeva
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Packaging Contents: Milk coctail
Packaging Substrate / Materials: Can
Printing Process: Digital printing
“Natural Calcium” – a milk cocktail enriched with calcium, based on vegetable milk.
Most people experience a calcium deficiency due to an unbalanced diet. It is not enough to eat foods rich in this element, vitamins A, C, D and F, magnesium, phosphorus and protein are also needed for its assimilation. Calcium regulates the work of the nervous system and muscles, strengthens bones, increases immunity and reduces allergic reactions, regulates the work of the heart. The body does not produce the mineral on its own, but it can be obtained by balancing the diet.
A milkshake enriched with calcium and vitamins based on vegetable milk helps people suffering from lactose intolerance, as well as vegetarians, to make up for the lack of calcium in the body. Almond milk, soy milk, milk with pea protein are the best types of vegetable milk also from the point of view of healthy and delicious nutrition – the drink is perfect for cereals, smoothies and coffee drinks.
The packaging design of the milkshake series uses a complex lettering based on the product name. A pattern of a pattern of letters covers the entire surface of the jar, resembling a “milky ripple” pulsating on the surface. The delicate color palette of the series, as if diluted with white milk, is perfectly balanced and causes the necessary sensations from the dairy product. The color coding corresponds to the type of milk used: green lettering is milk with pea protein, beige is almond milk, lilac is soy milk.
Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Packaging tutor Evgeny Razumov & to Leonid Slavin, head of Art direction MA Program.