Design: Icarus Design
Project Type: Produced
Client: Tata Consumer Products Ltd.
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
The coffee culture in India is changing – with a small but devoted audience seeking gourmet coffee experiences that can be customized as per grind size, roast levels, etc. There is also a recognition that Indian coffees are amongst the best out there. Sonnets by Tata Coffee is aimed at this audience – with a visual language that brings alive a handmade, exclusive, personal and Indian vibe through the use of brown-paper backgrounds, clean layouts, typewriter fonts and block-print inspired colours.
Visual language design that cues gourmet, customizable, microlot coffees for the Indian coffee connoisseur.