Design: Alice Macarova
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Carton
Printing Process: Offset printing, embossing, varnishing
Every year our brand-team create a unique Llimited Edition collection, and every time we try to find new a special way for our visual communication to tell the story about new product.
This year we wanted to make something magic.
We used complicated printing tecnologies. 3D embossing, pantone ink covered with twin-varnishing. All in one on foiled carton. Patterns have different designs, but they are connected between each other.