Peak Dried fruit

Agency: Aram Atyan Design
Illustrator: Aram Atyan
Location: Armenia
Project Type: Produced
Client: Peak
Product Launch Location: Canada
Packaging Contents: Dried fruits
Packaging Substrate / Materials: Aluminium, plastic
Printing Process: Flexography

PEAK is a completely new brand of a Canadian / Armenian company based in Canada.

The company produces high-quality dried fruits from organic natural ingredients. At this moment they have 4 flavors of dried fruits, which are Apricot, Peach, Black plum, and Tomato. Each product contains a unique flavor, it is organic and natural. I came up with a unique solution. I decided to build a parallel world of big fruits. In this world people are climbing up to the plum hills, they drive on the tomatoes, hike beside big peach, etc.

The number of dried fruit producers in Armenia is increasing, but none of them can secure a market abroad on their own.

What’s Unique?
Unique principles of design. The printing technique is flexography, Illustrations are unique