Agency: Studio Blackthorns
Brand Strategist & Creative Director: Ludovic Mornand
Project Type: 366 Cans Challenge
Client: Red Saké
Packaging Contents: Saké
Packaging Substrate / Materials: Aluminium cans
Printing Process: Digital printing
Japanese craft spirits in square-shaped aluminium cans. Red Saké is a conceptual craft canned saké spirits focused on the tech world niche.
The brand identity system conveys Japanese root culture and modern digital assets in order to speak to their customers and tell them that they understand what it’s like to live in the new world. The french studio designed 6 different tiny square shaped cans and played with colors, symbols and typography to create a bold identity. Concerned about Japanese IT workers, Red Saké’s core mission is to “Rethink tradition”. They aspire to bring enjoyment, chill and hope in the Japanese working culture by reshaping the Japanese work environment and extreme work weeks.