Shlukers Bakery Caffeinated Beer

Gene Portnoy

Agency: work and company
Designer Director: Gene Portnoy
Location: United States
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

Shlukers Bakery: When I was a teen I worked every weekend at my best friends family bakery. Like some of the other brands I’ve been creating or recreating concepts for, I wanted to introduce a modern twist to this heartfelt brand. I actually some how ended up living around the corner from where the Shlukers shop used to be located in Brooklyn, NY. They had the best fresh onion buns & chocolate babka.

The concept Shluckers Bakery – Caffeinated Beer. I thought with the popularity of all the new beer, seltzer and RTD’s coming out Shlukers would be a great twist. 1 Part bakery + 2 Parts vintage prohibition styling + 3 Parts modern color treatment and voila! If you need brand , ideation or concept development help get in touch.