Derrick Lin


Agency: New Garden Society
Designer: Srdjan Vidakovic
Designer: Dalibor Momcilovic
Designer: Dusan Klepic
Location: Serbia
Project Type: Produced
Client: Doc’s Playing Card Co.
Product Launch Location: Global
Packaging Contents: Playing cards
Packaging Substrate / Materials: Paper

We are proud to present design for S.W. Erdnase deck of playing cards, inspired by the mysterious author of legendary book “The Expert at the Card Table”. Custom design throughout the whole deck: tuck box, aces, court cards, index cards and joker.

Published in 1902, The Expert at the Card Table has provided the most influential information about use of sleight-of-hand with cards. Yet, as influential as the book, itself, has been to the practice of magic, the author’s name and background are somewhat shrouded in mystery. In short, no one really knows who S.W. Erdnase is, despite more than a century of searching, conjecture and divergent paths.