Agency: Box Brand Design
Design Director: Joey Lo
Art Director: Yvonne Chung
Designer: Mary Ma
Designer: Anna Ngai
Location: Hong Kong
Project Type: Produced
Product Launch Location: Asia
Packaging Substrate / Materials: Paper

The rites and music culture are one significant part of ancient Chinese culture. The red packet of TIMES CHINA bases on the concept of the rites and music to celebrate the New Year, combining colorful dynamic lines that outline the auspicious five kinds of mythical creatures of the New Year, and exquisite sonic patterns. It expresses the best wishes to the employees and conveys energy from the melody.