Winnica Niemczańska – The Keys of Niemcza


Agency: Foxtrot Studio
Designer: Adrian Chytry
Location: Poland
Project Type: Produced
Client: Winnica Niemczańska
Product Launch Location: Poland
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Flexography, Foil stamping

Winnica Niemczańska produces amazing and already awarded wines in Poland!

We had a pleasure to design the labels of their new line of wines, that are available uniquely in their hotels and restaurants. We wanted to create an impactful and recognizable design, that will be easily expandable into the whole range of products. The core idea was to connect this wine set with their hotels, where the wines are available for their guests. That inspired us to chose the motive of a hotel room key as main identifier of the whole set. On each wine label it is printed in different hot stamped foil colour, which creates series of colourful keys. Each of them opens the door to a different room, full of history and different stories, just like their wines…

What’s Unique?
We’ve used impactful motive of a key on the front and a keyhole on back. Both elements are connected together by shape of the label itself.