Design: Mau Maria
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing, Foil stamping, offset printing
Bring the best of Portugal to the rest of the world, from Norway. This was the challenge that made us take a path of people, traditions, culture and the very special nature of Portugal.
The process started by choosing the right bottle to highlight this differentiating product, trying to choose a bottle that transmits tradition, history and exclusivity.
The overlay of the label, printed on different types of paper, reflects the different players involved in the process of transforming olives into olive oil and the different layers of history that exist from the planting of the tree to the final product in the bottle. The use of gold stamping is a representation of the golden tone of the oil itself and the premium segment where this olive oil fits.
Since the product is the result of the production of small producers who still use traditional methods, the photograph and signature of the person responsible for the olive groves and the extraction of olive oil is represented on the label as a tribute to people who do not leave tradition and culture to die.