MAISON D'IDÉE Prague

V Chotejne 765/15, 102 00 Prague Hostivar, Czech Republic

Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Concept
Packaging Contents: Cat food
Packaging Substrate / Materials: Plastic
Printing Process: Offset, Flexographic

A lovely illustrated packaging design in the pet-food category. Our goal was to base the whole packaging concept more emotionally impactful. We decided to use illustrated consumer with a pet as the main motive, rather than ingredient photography.

What’s Unique?
To make the packaging design stand out, we chose opposing colors and our authentic in-house illustration.

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