Burman – Apple Cider

Design: Paula Sofía Minotto
Location: Argentina
Project Type: Produced
Client: Burman – Apple Cider
Product Launch Location: Argentina
Packaging Contents: Cider
Packaging Substrate / Materials: Glass, Paper
Printing Process: Flexography

Burman (BURbujas de MANzana) means “Apple Bubbles” and is a cider born in the Uco Valley, the place par excellence of apple cider production in Mendoza, Argentina.

The redesign of this packaging had two main objectives: to diversify the consumption of cider throughout the year, (since this product is associated with the Christmas holidays) and to reach a young audience, mainly consumers of craft beers.

The redesign is competitive and modern:

• The colors are attractive and bold, and they stand out from the competition of other cider products, generating a great acceptance by the young public.
• The 500cc bottle size makes it accessible and easy to drink in all kinds of situations: picnics, pubs, meetings with friends, etc.
• The design also reflects the family tradition, the passing of the cider recipe from generation to generation, it also alludes to the mountains and the characteristic apple trees of the exclusive Uco Valley area.

What’s Unique?
Burman is special because with its aesthetics it stands out from the rest of the apple cider proposals on the Argentine market (mainly intended for consumption at Christmas celebrations).

The illustrations are original, made by hand and then digitized. They reflect one of the most important values of the company: the family and the privileged environment of the production factory, surrounded by apple trees and with beautiful views of the mountain range.

On its label, we find details that make it special such as relief, textured paper and sectorized varnish, details that provide a tactile experience to the design.