Independent Designer: Diego Cisneros
CG Director: peloswan
Creative director: lucialand
Project Type: Produced
Product Launch Location: Peru
Packaging Contents: Clothing
Packaging Substrate / Materials: Cardboard bag
Printing Process: Digital printing
Luel is an online clothing store that inspires women through fashion. Their goal is to create a fan community based on trust and acceptance.
From this differential proposal, we propose to our clients to focus the strategy and visual system in a more playful, vintage and, above all, empowered scenario.
You Can Reach it — Luel Girl — Life is short to wear your favorite skinny jeans — Show the best of you — Look at the best of you — New Arrival
We were born to inspire women through fashion.
The composition of the typography with the art direction. A packaging, minimalist, but very elegant.