Derrick Lin


Independent Designer: Diego Cisneros
CG Director: peloswan
Creative director: lucialand
Location: Peru
Project Type: Produced
Client: Luel
Product Launch Location: Peru
Packaging Contents: Clothing
Packaging Substrate / Materials: Cardboard bag
Printing Process: Digital printing

Luel is an online clothing store that inspires women through fashion. Their goal is to create a fan community based on trust and acceptance.

From this differential proposal, we propose to our clients to focus the strategy and visual system in a more playful, vintage and, above all, empowered scenario.

You Can Reach it — Luel Girl — Life is short to wear your favorite skinny jeans — Show the best of you — Look at the best of you — New Arrival

We were born to inspire women through fashion.

What’s Unique?
The composition of the typography with the art direction. A packaging, minimalist, but very elegant.