Agency: Backbone Branding
Brand Strategist: Lusie Grigoryan
Brand Strategist Assistant: Nelly Stepanyan
Creative Director: Stepan Azaryan
Illustrator & Designer: Elina Barseghyan
Graphic Designer: Mane Budaghyan
Animator: Sahak Zarbabyan
Photos: Suren Manvelyan & Backbone Branding
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Dairy Products
Packaging Substrate / Materials: Jar, Glass Bottle, Fiber
Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand.
Having the story of this common problem we have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products.
For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers.
On the one hand, the black and white design is used for affordable printing , on the other hand conveys primary values of the brand: pureness and honesty. The simple color packaging design allows the lively illustrations to be changed by maintaining the brand identity.
The Direct to Customer sales strategy provides our client the possibility to opt for an economy package, often changing the packaging illustrations adding new stories of Bnavan heroes.