Deck of Pride

Illustrators: Harsh Raj Gond, Anwesh Sahoo, Jishnu Bandyopadhyay, Nandini Moitra, Teesta, Samiera Shroff
Location: India
Project Type: Produced
Client: StarTv Network
Product Launch Location: India
Packaging Contents: Playing Cards Box
Packaging Substrate / Materials: Boxboard
Printing Process: Digital Printing

The ‘Deck of Pride’ reimagines an inclusive world through art that celebrates all forms of gender expression. We believe there is no one way to be who you want to be. This diversity reflects in the thinking and design of ‘Deck of Pride’. Playing Cards have conventionally represented King, Queen as binary. The ‘Deck of Pride’ reimagines the game and upends the gender hierarchy that is inherent to the game. Artists have created this ‘Deck of Pride’ with love, art that is inspired from feelings, identity and influences from the Indian queer history. Each picture card is hand drawn and tells a unique story. With Deck of Pride, we hope to bring in the new and leave the old behind! Play for an inclusive world.

What’s Unique?
The packaging captures the diversity of people in our society. It features people from different genders and sexualities around us. I believe that we should love, and be loved no matter where we come from, and whatever our gender identity is.