VSYO – Bandage for Smoking Cessation Aid

Design: Alfiya Zaripova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Bandage
Packaging Substrate / Materials: Paper box, Acrylic polymer
Printing Process: Digital printing

«VSYO.» is not just a word, it is a boundary between the past and new beginning. We say «VSYO» when quit something. Stop here, further is a new page. So this package was designed for bandage which helps to cure nicotine addiction. This treatment consists of three stages of cure: the less nicotine addiction is the less «VSYO.»-sign is. The sign is symbolizing a decreasing desire to have a cigarette, during the therapy it is turning smaller. The period after VSYO is pointing at determination – we are changing our life intentionally in a better way.

What’s Unique?
The designed package stands out among other products with its minimalistic design. It contributes a recognition of brand. It is also has an eco-friendly package provided by recyclable materials so it does not impacts an environmental issues.