KLUK-WOW — CANDY WITH BERRIES

Bright packaging design for chocolate bars filled with natural cranberries. The play of light on the matt-glossy surface of the flow pack underlines the dynamic composition. Attention is focused on the brand located in the center, which creates the effect of diversity. Thanks to selective matte varnishing of the background, rich in color, glossy berries come to the fore and look as naturalistic as possible. The prevailing burgundy-red range reflects the essence of the design concept and makes the packaging attractive and easily recognizable. The phrase “with natural cranberries” on a green leaf conveys important information for the buyer and gracefully complements the image. The image of a candy placed on the show box answers the request for how the product looks inside the package and what the shape of the candy is in section. Comprehensibility and clarity contribute to fast and productive communication with the consumer.