Mivino – first Georgian canned wine

Digital Guys

Tbilisi, Georgia

Georgia is considered the oldest wine-making country in the world. But on the other hand, it turns out to be open for innovative packaging as well. In 2019, the wine company “Mivino” filled beverage cans with Georgian wine and became the first canned wine producer in the region.

For digital and creative agency – Digital Guys it was a big pleasure to work for Branding and package design of this great project. The concept of the brand was based on functional and ideal “simplicity”. As a part of the brand’s identity, the sort of wines was limited: white and red. The white one is a dry wine made of Rkatsiteli grapes and the red one of Saperavi grapes. 

In this project, our concrete contributions were: brand concept, naming, logo design, fonts design, and packaging design.