PR box design for L’Oreal REVITALIFT Anti-wrinkle Essence

1. Unlock design keywords

Intuitive anti-wrinkle effect

Fashionable illustrations for comparison

Direct comparison BEFORE and AFTER using the product

BEFORE: obvious wrinkles

AFTER: Rejuvenated

Decreased wrinkle level, visible anti-wrinkle. In the end, the product packaging gave people an intuitive impression of technology, fashion, and full-dimensional anti-wrinkle

1. Visible full-dimensional anti-wrinkle effect

To achieve this expression, the BXL designer used flowers to represent women and folds to refer to wrinkle levels to deliver the concept of dimensionality. With the linked interactive mechanical structure, consumers were able to experience a new multi-dimensional anti-wrinkle experience visually.

Layers of transformation: the cover screen would simultaneously flip over while pulling open the inner box, creating a sense of interaction between the product packaging and the consumers. Pulling the first layer out, wrinkles on the side face of the woman started to disappear layer by layer.

The final design effect was presented: an interactive way to visualize the full-dimensional anti-wrinkle effect.

We used a photo frame structure on the outer package to frame a woman’s face troubled by wrinkles. While pulling off the inner box, the flip-over screen would change into a girl’s beautiful young face

where wrinkles disappear instantly after pulling out the products, indicating an intuitive comparison before and after using it.

This package design perfectly conveyed the product characteristics of “visible anti-wrinkle” and “multi-dimensional anti-wrinkle.” It was hoped that this interactive device would directly demonstrate the miraculous effect of wrinkle-reducing and anti-aging before and after the use of the product and bring consumers the most direct and exciting anti-wrinkle experience.