Crafting whiskey that respects the past, yet is inspired by the future, Templeton Distillery captures the essence of a small town with a strong spirit. With over 100 years of history in their hometown of Templeton, Iowa, their story is one built on the shared experiences of their community. Since 2006, Templeton has been leading the American Rye revolution, but as they concluded construction on their new, state-of-the-art distillery, the goal was to find a way to not only share where Templeton comes from, but where it’s headed. Every good revival has its way of bringing history into the now. The story of how we, as the Templeton Rye design agency partner, led the Templeton team through a complete rebrand is no different. It’s less about making things the way they used to be, and more about using the influence of the past to guide the brand’s future. This is a story of how we worked closely with the Templeton team to breathe new life into the brand, tell their story of a rye revival, and share their town’s deeply rooted whiskey way of life.