parabrand

北京朝阳区天溪园19栋4-301

懒人趣纸的主要市场是Z时代的年轻消费群体。快节奏,高压和懒惰是当前年轻群体的标签。包装设计是当前消费群体现实生活现状的体现。懒惰的家居纸以“狗”为核心元素。狗是人类的忠实朋友。它的特点是“平易近人,温顺,热情,勇敢,大胆,这是年轻人现在应该拥有的美好生活;厨房用纸的选择是用“考拉”作为核心元素,考拉给人一种可爱又懒洋洋的感觉。在休息时间,厨房也感到放松,休闲和懒惰。考拉和厨房的特点是完全一样的。这是重合的。面巾选择“猫”作为核心元素。猫感觉冷漠,美丽,干净。也更符合生活中爱美、爱洁的女生的特征。两者的结合是最合适的一种。湿卫生纸选择“小松鼠”作为核心元素。小松鼠给人以可爱、甜美、勤劳的印象,体现了休息期年轻人的正能量精神。四个系列 选择的动物元素包装悠闲而俏皮。

The main market for lazy paper is the young consumer group in the Z era. Fast pace, high pressure and laziness are the labels of the current youth group. Packaging design is the embodiment of the real life status of the current consumer groups. Lazy household paper has “dogs” as its core element. Dogs are man’s faithful friends. It is characterized by “approachable, docile, enthusiastic, brave and bold, which is the good life that young people should have now; the choice of kitchen paper is to use “koala” as the core element, koala gives a cute and lazy Yangyang feeling. During the rest time, the kitchen also feels relaxed, casual and lazy. The characteristics of the koala and the kitchen are exactly the same. It is coincident. The face towel chooses “cat” as the core element. The cat feels indifferent, beautiful and clean. It is also more in line with the characteristics of girls who love beauty and cleanliness in life. The combination of the two is the most suitable one. The wet toilet paper chooses “little squirrel” as the core element. The little squirrel gives people the impression of being cute, sweet and hard-working. It embodies the positive energy spirit of young people during the rest period. The animal element packaging selected by the four series is leisurely and playful.

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