Frigorífico La Morena is an Argentine refrigeration company located in Gualeguaychú, Entre Ríos. With extensive experience in the processing and production of beef, they decided to bet on the expansion in the category of massive frozen products.
That is where I was called to renew its graphic brand and develop the packaging design for its entire line of frozen products.
The result of this project was possible thanks to the trust placed by the directors from the beginning. In this post, you can only see a fragment of the entire process and the magnitude that the project demanded.