Business Genetics – Workbook Box



Business Genetics is the flagship training course from Marketers, a company specializing in digital marketing.
On the occasion of the second launch of the course, a gift box has been designed to be sent to the first 500 subscribers containing the Workbook or an accompanying exercise book to stay focused on the course, advance in the strategy and have clear future references on what you have studied, a welcome card containing the personalized pencil and a series of stickers to be used both for exercises and to customize the box.
For this project we have defined the user experience related to the packaging and the internal editorial tool.
A useful tool but also with a strong visual impact.



Creative Director: Maurizio Cascio
Art Director: Raffaele Sabella

Visual Designer: Marco Calignano, Angela Arillo, Mario Biancolella