VODKA BULBASH LIMITED EDITION 2022

The concept-2022 is based on the “Kalyady Star” that’s a typical symbol of the Slavic winter holidays, cause Kalyady is one of the brightest, mystical, and fun performances. The unique solution was to leave a multicolored star in a circle with only one front label, there’s no brand logo. That means the brand has grown so much that its round shape is recognizable itself. But, if you take the bottle, you could notice the famous Bulbash circle inside on the backside of the bottle, it brings some intrigue and helps to place mandatory information.

The shiny aluminum embossed label and saturated color scheme let to mark the product out from afar. Besides that, the whole bottle is actively used for outstanding on the shelf. Ornamental rhythms, graphically rhyming with a star on a front label, create a balanced, noticeable, and festive image. High contrast together with a distortion attracts the attention of customers passing by the shelf.

As a result, there’s lighting design for Christmas & New Year, based on a national cultural platform, and at the same time fitting the modern trends.