Botanical Bones Pet Product Branding

Atlas Branding

47 Rankin Ave, Asheville, NC 28801, USA

Botanical Bones, a superfood dog treat brand out of North Carolina that is also woman-owned and woman-led. This plant-based dog treat brand encourages pet owners to introduce human-grade adaptogens and superfoods into their canines daily diet.

We wanted the pet product branding to feel warm, friendly, and also give the dogs depicted on each bag, a lot of character that reflects the nature of the treat ingredients. For inspiration, we looked to the fantastic work for Charley Harper in his unique way of capturing animals with geometric forms. The bags feature three different canines that are appropriate for what each treat’s ingredients target. The first bag, Inner Glow has a happy golden retriever, Balance and Calm features an anxious Border Collie, and lastly Immunity and Wellness features a sweet mixed rescue dog.

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Atlas Branding

47 Rankin Ave, Asheville, NC 28801, USA
Credits:

Creative Director: Lisa Peteet

Designer: Ashley Ozmint
Photographer: Ashley Ozmint

Client:
Botanical Bones