Domaine Gélinas Distillery | craft gins

maubau

Montréal, QC, Canada

The Domaine Gélinas, winery and distillery, proudly established in the Mauricie Region, in Quebec, Canada, entrusts maubau with the creation of their new distillery brand image.

The Story:

Through its artisanal distillery, Domaine Gélinas grants itself a family portrait. Passion, terroir, hard work. A family of pioneers for whom “how” is the root of everything; a meticulous legacy that bears fruit. Each and everyone adding their own colour. Resulting in a range of handmade, heartfelt spirits.

The Territory:

While the recipe let’s us taste the Gélinas know-how, the bottle lets us touch the place where it came to be. The wooden cap evokes the family land and the fauna that inhabits it; the embossing personifies attention to detail. The very shape of the object revives the memory of an ancient pharmacopoeia. It is a narrative object, a window into history.

The Bird:

At the heart of the distillery nestles a partridge, a family emblem whose habitat nests on these ancestral lands.

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maubau

Montréal, QC, Canada
Credits:

maubau:
Design: Maude Lescarbeau
Brand strategy: Sarah Farley Gélinas
Design consultant: Évelyne Harnois Lebeau

Copywriting: Kristina G. Landry
Photography: Vickie Rousseau

Print production: Steve Desmarais

Client:
Domaine Gélinas