The representation of the party, the union between people from a town that is characteristic of Mexico, the pretext of meeting to celebrate, the representation of death, are some elements that are represented in Robel’s label, a mixture of party, stories and tradition.

FASSON FIBERS LOOK FSC paper allowed us to create a story through paper, its neatness invited us to make small and careful strokes that together with the use of color would create a label capable of transmitting the message of tradition, celebration and union through a contemporary character.