Aceh is one of the regions of Indonesia that has one of the best quality cannabis in the world.
For the brand name, we designed the brand name of this project is HECA FARM. HECA which is read backwards means ACEH. A simple name, easy to remember, easy to pronounce, distinctive and fun to read.
Following the brand personality that we designed for this concept, Heca Farm looks young, fun, not serious and relaxed. The brand personality that we design is based on the concept of the target audience and one of the benefits of using marijuana.
For the design approach, our strategy is to approach the function or benefits of the product through a simpler and more pleasing design way of thinking.
We designed the title “Keep Calm” which communicate one of the benefits of using marijuana. Therefore we chose typography based design as the main approach to convey the “Keep Calm” headline which this approach is the best solution than illustration. With a mix of typography and retro-looking colors, we wanted the message “Keep Calm” to be conveyed well through the packaging.
The role of the logo itself is very important as one of the main elements that support the design concept to the fullest. We don’t want the audience to be attracted by the design, but forget the brand. This fact often occurs in the market.