INEQUALITY

This is a craft beer designed to demonstrate the gender gap that still exists in 2022. When a man orders it, he will pay 20% more than when a woman orders it.

To demonstrate the difficulties women face on a daily basis, we eliminated Photoshop during the design process and created the label in Keynote to emphasize the inequality that still exists in developed countries.

As part of the design, it has a statistical graph of the wage gap that women live in. Where red is the man and blue is the woman, representing the growing disadvantage between both genders.