Lucas Casertani

http://lucascasertani.com/

Revolution Marfrig: To meet consumer changes and satisfy latent demands in the plant-based food market and the growing concern for the environment, Marfrig launched the Revolution Marfrig brand. It is a reflection of the quest to expand its product portfolio beyond meat of animal origin, for the public that seeks awareness combined with freedom in routine. The brand has off-the-shelf products such as hamburgers, kibbeh, ground beef and meatballs, but it also has its products on the menus of large franchises such as Outback and Burger King.

 

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Lucas Casertani

http://lucascasertani.com/
Credits:

Direção criativa: Sergio Cury

Direção estratégica: Elaine Baio

Coordenação do projeto: Leandro Strobel

Estratégia: Elaine Baio, Matheus Funke

Design: Carlos Hakim e Adriano Pinheiro

Direção fotográfica: Camila Kodaira

Produção fotográfica: Sheila Oliveira

AF Embalagens: José Rago, Mafê Amoratti e Lucas Casertani

Redação: Pedro Kastelic.

Project by Interbrand São Paulo - Interbrand SP.

Client:
Marfrig