Double Dragon is an authentic Lanzhou lamian brand operating in the form of delivery, mainly distributed in the European market. It focuses on authentic northern-style Lanzhou lamian, developing a variety of meat, noodles, broth and other flavored noodle dishes. Authentic Lanzhou ramen noodles come from a century-old traditional noodle dish in China. It features soup clear as a mirror, beef tender and savory, and noodles soft and chewy. One of the biggest features is the on-site handmade noodles, made to order. Because traditional Lanzhou lamian do not have a distinct impression like Japanese ramen, our goal aims to create and communicate a unique atmosphere for the brand.
The inspiration of design comes from the impression of Chinese Martial Arts, dragons and the ridges of ancient architecture. The characteristics of authentic Lanzhou lamian are created for the overall brand image by using Chinese elements such as Martial Arts, dragons and ridges. I use the fun of “Martial Arts” and “dragons” contesting against each other, cleverly combining the skills of the master’s on-site noodle making. The “ridge” shape of the ancient Chinese architecture is ingeniously integrated with the image of “eating noodles” to increase the brand story and image characteristics.