Suyo Coffee Roaster is a Peruvian organic coffee brand that offers the best roasted beans selected with the highest quality standards. The brand values ​​the traditional cultivation, made by small producers, with more than 1000m of altitude, which makes the coffee unique in flavor and aroma. Our challenge was to create a packaging design that represented the particular characteristics and attributes of the region.The visual concept was inspired by the mountainous landscapes of Peru, more specifically the Rainbow Mountain, whose mixture of minerals create horizontal lines that evoke the seven colors of a rainbow. The multicolor is also present in the flag of the city of Cuzco and in the prints of fabrics of Inca origin. A brand that carries Peruvian culture as the main value of its product.