Tata Tea 1868 gift teas for the Tata group at the WEF – Davos.

Icarus Design

Bengaluru, Karnataka, India


Tata Consumer Products Ltd.


Brand Identity, Visual Architecture, Pack Design, On-Pack Illustrations.

The Tata Group was turning 150 years old in 2018, and what better way to celebrate than to gift their finest Indian teas at the World Economic Forum in Davos? The design challenge was threefold. Do justice to the unmatched heritage of the Tata Group. Bring alive the best of Indian teas. Make the pack worthy of being gifted to the who’s who of the global economy. The fact that our packs were the talk of social media, and are now an annual affair, is testament to the success of our design!