Confectionery production in Uzbekistan is experiencing unprecedented growth, which creates conditions for creating different local brands. In 2019, confectionery company Deya asked us to create new brand for wafers. We have researched local and world brands in the market and on the basis of this have created new conception of packaging. We did not want to create classic conceptions, which were used by competitors. Our solution has become a brand Captain Miller. The Captain Miller has become recognizable and one of the best-selling products in its segment in the local market.