Frosty Dream is an Italian ice cream brand that offers natural and healthy ice cream made with natural ingredients.
Our objective was to build fans instead of just a consumer base through the creation of brand assets that make Frosty Dream a lovable and memorable brand. Project The logo is designed with a serif font with the name of the brand and next to a small symbol of the ice cream.
The packaging designs for each of the six flavours; Chocolate, Triple chocolate, Stracciatella, Strawberry, Mango and blueberry. Flavours are differentiated through a wide colour palette, making the product more appealing to our target audience. We used ice cream colours. We wanted the colours to match the ice cream — in pastel colours Through the design process there was always a consideration to how the entire range looked on the shelf together and not just as individual tubs which stemmed from being a new product and needing a point of difference to have some impact in the marketplace.