LUCKY MONEY – Vietnam’s Lunar New Year

TURTLE PHUONG

Ho Chi Minh City, Vietnam

HAPPY FIRST DAY OF THE YEAR, SPECIAL CULTURAL FEATURES IN THE LUNAR NEW YEAR.

At the end of the year, “Tết” comes is also the time when people and families gather, gather together when relatives are reunited to enjoy the most complete and warm “Tết”. The custom of giving lucky money at the beginning of the new year has existed since ancient times. During these New Year’s days, perhaps what children are always waiting for and most eagerly is being given a red envelope by an adult, which contains a red envelope inside. beautiful red and blue coins make them happier and happier than ever.

Therefore, the product set was based on elements of traditional culture; Vietnam’s Lunar New Year atmosphere.

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TURTLE PHUONG

Ho Chi Minh City, Vietnam
Credits:
Art Direction: Turtle Phuong
Graphic designer: Turtle Phuong
Producer: Lam Nguyen
Illustration: Turtle Phuong
Client:
The Craft House