Provinciana

Provinciana is a small batch of a seasonal beer that has three varieties, all of them, lagers, very easy to drink; but the family can be grow.

The design and name are inspired by Colombian typical small towns, specifically the colonial house windows that usually have nature surrounding them. And a very distinctive color palette with a tropical mood.

The solution for this packaging was to make a strong brand around a very graphical icon and then organize the varieties by color. All very clean and simple but charming and welcoming.