Get Some Energy — is a brand of energy drinks.

This packaging design was created during a workshop where we were given the task of packaging the word “sport”. I immediately had the idea to make an energy drink created for people who often go to the gym and need a little boost of energy right before their workout.

Design for this brand is leaning more towards copywriting story, where packaging speaks to the customer rather than showcasing what contains inside. The illustrations of the male arm flexing its muscles are used in different positions on different flavors in order to be distinguished easily by the customer.

The chosen colors for the brand are simple and basic (white and black), with a pop of bright neon green, which we thought perfectly portrays the power and energy that a person can get while consuming the product. The typography is not necessarily attracting attention to itself and it was created not to. Our main goal was to simply convey the purpose of the product.